RCBC Quarterly Media Briefing

May, 23, 2022 by

Objective: Inform the media and stakeholders about the performance of the bank Strategy: Bring the media together for a virtual roundtable with the bank’s spokesperson. Outcome: Strengthen the relationship with the media and build trust and confidence among its customers.

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RCBC Bankard – Zalora Co-Brand Card Launch

May, 23, 2022 by

Objective: Create massive awareness and excitement around the Zalora Credit Card launch Strategy: Introduce the ZALORA Credit Card to prominent Business, Tech, and Consumer-Lifestyle media through a straightforward virtual roundtable. Result: Increases usage of apps and cards among existing and new ZALORA and RCBC Bankard customers

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