RCBC Bankard – Zalora Co-Brand Card Launch

May, 23, 2022 by piaa Category: Events

Objective: Create massive awareness and excitement around the Zalora Credit Card launch

Strategy: Introduce the ZALORA Credit Card to prominent Business, Tech, and Consumer-Lifestyle media through a straightforward virtual roundtable.

Result: Increases usage of apps and cards among existing and new ZALORA and RCBC Bankard customers

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