About PIAA
Who We Are
Who We Are
We take time to understand our clients and their market, so we can create communication campaigns that speak to what the audience really needs.
What We Do
We only have one agenda: to protect your corporate and brand reputation. We treat your business as if it were ours. From a simple press release to a rush request to a larger communications campaign, we do everything it takes to protect your reputation.
How We Work
The moment we roll up our sleeves, three things are at play: focus, results, fun. We listen to you, so we can serve you better. It isn't just about meeting deadlines. It's about meeting expectations. We don't just promise. We deliver.
Our Roots
PIAA was the brainchild of YGC patriarch, Ambassador Alfonso T. Yuchengco, and was established in 2003 as a strategic communications agency to serve the integrated marketing communications needs of the Yuchengco Group of Companies, as well as some non-competing brands.
Shifting Gears
In 2019, under the leadership of our chairperson and president, Yvonne S. Yuchengco, PIAA sharpened its focus on public relations and its various tools, allowing us to continuously create strategic and effective campaigns that help our clients achieve their communications objectives.