Ultimate Goal: Be the top-of-mind banking partner of choice in the Philippines

Objective: Build brand awareness for RCBC as the country’s best bank—reliable and innovative.

Strategy: Utilize online and print media

Result: Strengthen relationship with media and stakeholders; increased number of customers; and obtain notable recognitions.

RCBC Bankard, President & CEO – Arniel Ong – PH Central Bank keeps record-low interest rates despite high inflation | March 26, 2021

Interview in OneNews with RCBC Trust and Investment head Robert Ramos | April 21, 2021

Interview with EVP/ Chief Innovation & Inclusion Officer, RCBC Lito Villanueva – promotimg financial inclusion in the Philippines| June 9, 2021

Interview with RCBC Thomas Jomi G Deveras – RCBC welcomes Sumitomo Mitsui as investor | June 30, 2021

RCBC, Senior EVP – John Thomas Deveras – Japan’s Sumitomo Mitsui to take 5% stake in RCBC | July 1, 2021

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