RCBC

May, 23, 2022 by piaa Category: PR

Ultimate Goal: Be the top-of-mind banking partner of choice in the Philippines

Objective: Build brand awareness for RCBC as the country’s best bank—reliable and innovative.

Strategy: Utilize online and print media

Result: Strengthen relationship with media and stakeholders; increased number of customers; and obtain notable recognitions.




	RCBC Bankard, President & CEO – Arniel Ong – PH Central Bank keeps record-low interest rates despite high inflation \| March 26, 2021
Interview in OneNews with RCBC Trust and Investment head Robert Ramos \| April 21, 2021	Interview with EVP/ Chief Innovation & Inclusion Officer, RCBC Lito Villanueva – promotimg financial inclusion in the Philippines\| June 9, 2021
Interview with RCBC Thomas Jomi G Deveras – RCBC welcomes Sumitomo Mitsui as investor \| June 30, 2021	RCBC, Senior EVP – John Thomas Deveras – Japan’s Sumitomo Mitsui to take 5% stake in RCBC \| July 1, 2021




	RCBC Bankard, President & CEO – Arniel Ong – PH Central Bank keeps record-low interest rates despite high inflation \| March 26, 2021
Interview in OneNews with RCBC Trust and Investment head Robert Ramos \| April 21, 2021	Interview with EVP/ Chief Innovation & Inclusion Officer, RCBC Lito Villanueva – promotimg financial inclusion in the Philippines\| June 9, 2021
Interview with RCBC Thomas Jomi G Deveras – RCBC welcomes Sumitomo Mitsui as investor \| June 30, 2021	RCBC, Senior EVP – John Thomas Deveras – Japan’s Sumitomo Mitsui to take 5% stake in RCBC \| July 1, 2021