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Objective: Position Malayan Insurance as the preferred and leading non-life insurer company. Strategy: Leveraging on the mission and milestones through media releases. Outcome: Strengthen audience trust and credibility; increase in leads and attract consumers.
Read moreUltimate Goal: Be the top-of-mind banking partner of choice in the Philippines Objective: Build brand awareness for RCBC as the country’s best bank—reliable and innovative. Strategy: Utilize online and print media Result: Strengthen relationship with media and stakeholders; increased number of customers; and obtain notable recognitions. RCBC Bankard, President & CEO – Arniel Ong –…
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